It can be as simple as a handshake, a funny joke or a hand-written thank you card to make a lasting impression on someone. More often than not, the simple things are what people remember.
Guerrilla marketing, as it is often called, involves simple gestures and interactions to make an impact on target audiences. It is unconventional, low-cost and attention-grabbing.
This particular strategy is about getting your product or business in front of your audience and leaving a lasting impression without the worry of breaking your bank. In order to take consumers by surprise, creative elements will need to be incorporated within your guerrilla marketing strategies.
Different from traditional marketing, guerrilla marketing is more closely focused on a “wow” factor. Coca-Cola exemplified a unique guerrilla marketing strategy when they created the “Happiness Machine” video.
The video captured footage of individuals who received more beverages than they purchased from a vending machine. People’s expressions were priceless, unscripted and enjoyable to watch. The hidden camera footage, shot at St. John’s University in Queens, New York, quickly went viral on YouTube.
Some additional campaign examples include street art that makes a statement about a product or an out-of-the-ordinary instance that changes the scope of someone’s rudimentary day. You want your guerrilla marketing campaign to leave an impact and make your audience think about the message you are conveying.
Guerrilla marketing strategies are more unpredictable and memorable than other marketing tactics due to the “pop” that grabs audience’s attention.
Even simple strategies, such as creative posters or a small, unexpected sentiment, can change someone’s day as well as their opinion about a company, including yours!
For a successful guerrilla marketing campaign, think of big impacts with small, meaningful moments. For more information on how to incorporate guerrilla marketing into your business building strategies, contact our Marketing Department at NEXT.
“What is Guerrilla Marketing?” (n.d.). Creative Guerrilla Marketing. Retrieved from http://www.creativeguerrillamarketing.com/what-is-guerrilla-marketing/