Developing a relationship with the media is crucial for gaining exposure for your brand. Having a plan in place for getting your information distributed to the masses will optimize your marketing strategy, while bringing awareness to your financial practice.
Forming a personal relationship with journalists can increase the likelihood of your press release getting published. In order to do this, you will need to conduct research on specific local media influencers who are likely to have interest in you and/or your financial knowledge. To do this, consider the following steps:
Writers covering finance, investments and local news beats, or particular topics, are who you should reach out to when you have materials ready to be published.
Oftentimes, you can engage with these journalists on Twitter and other social media platforms by following their pages and practicing the following:
Continue building your relationships with local media contacts by staying in touch. Whether you comment on a social media posting or pick up the phone to say hello, it is important that you keep in contact. A few helpful tips on how to maintain the relationship are below:
Developing trust and forming a mutually beneficial relationship requires consistent effort. Continuing to follow up with reporters not only helps you expand your business building opportunities, it also shows them that you are genuinely interested in further developing your relationship. To find out more about how NEXT Financial Group, Inc. can help you expand your marketing efforts, call 877.876.6398 ext. 4060 or contact the NEXT Marketing Department to submit an inquiry.