Lost in a Digital World

From category Marketing
In this digital world, technology advances faster than ever before, exponentially in six months or less.In this digital world, technology advances faster than ever before, exponentially in six months or less.

Computers have become increasingly smaller, slimmer and more portable, eliminating vintage forms of communication and reducing others to just a simple touch. With all of these new and booming trends as well as consumers’ need for instant gratification, more business owners are finding themselves lost in a digital world.

Where does my business fit in this digital world? How do I find the right path? Where is it headed?

These are some common questions asked by business owners. Use this post as your compass to help navigate you through the process of deciding which direction you would like to guide your business. Keep in mind that there is no wrong direction, as long as you know where you want to go.

This article assumes you already have a business plan in place. Your branding, target audience and direction are already defined. Your next step is a digital presence to establish and complete your visibility to your market.

There are different methods to establish a digital presence.

Multimedia is a general term used for all forms of digital, visual communications and the most widely-known examples are websites, interactive media, motion graphics, videos, presentations and imagery among many others.

For a successful digital presence, most, if not all, forms of multimedia are recommended. Some prime examples are call to action forms, search modules, rotating banners, calendars and content management systems. These examples will help you to interact with your audience and generate a positive, results-driven connection.

The use of Interactive Media engages the user to communicate with your business properly and gain the most out of your website.

Motion graphics elevate your digital presence to the next level. It is one of the most important features of any website, video or other digital composition, including logos; it is where creativity meets technology. Imagine if your surroundings were static with no form of motion or animation—it would not be as creatively appealing or engaging as a fully-motioned graphic. Animate your logo to give it life and give your presence an essence!

Providing videos and images in your website is also crucial when providing information.

These days, you have to navigate through thousands of pages on the Internet to research a simple topic. A video or series of pictures can reduce the comprehension time of a topic while engaging the user.

Now that you have a better understanding of a digital world, where is your multimedia compass pointing you? Move forward with determination and newfound knowledge! We await your presence in our digital world.

The Marketing team will work with Compliance on your behalf to ensure your materials are sent for review and approval. Contact NEXT’s Marketing Department with any questions you may have or for additional information.

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