The approach of Columbus Day means 2016 is just on the horizon. Now is a perfect time to begin brainstorming new ways to connect with clients and reach potential prospects in the new year. One of the most important aspects of any successful business building plan is to allow yourself enough time to carefully plan out how to execute your objectives to reach your desired goal. Below is a topical marketing trend to consider while venturing into 2016.

Mobile Marketing

Mobile Marketing is quickly becoming one of the most effective ways to reach audiences. From smartphones to tablets, the evolution of mobile devices is one of the leading influencers in the marketing realm and will continue to make a large impact in 2016.

As the focus continues to shift to smaller screens, an opportunity to strike up more personalized relationships with customers through mobile devices arises. One way to do this is by ensuring that your company’s website is mobile-friendly.

Did you know? Only nine percent of small businesses have a mobile responsive website. That means, 91 percent of your competitors are at a disadvantage when it comes to engaging with customers and prospects through their website ¹.

Mobile Websites

Mobile websites are ideal for your customers because they are simple to navigate, easy to access while on-the-go and designed specifically for handheld devises. With mobile websites, your customers can effortlessly reach your company’s information no matter where they are, as long as they have reception!

In 2016, mobile searches will exceed desktop searches by more than 27 billion queries. Therefore, if you do not already have a mobile website, consider creating one so that your visitors won’t ever be restricted from browsing through your pages in a quick and easy manner ².

Sources

1. West B. (2015, April 24) “5 Reasons Your Small Business Website needs to be Mobile Optimized” CyberMark. Retrieved from: http://info.cybermark.com/blog/5-reasons-your-small-business-website-needs-to-be-mobile-optimized

2. Newman D. (2015, April 14) “10 Top Trends Driving the Future of Marketing” Forbes. Retrieved from: http://www.forbes.com/sites/danielnewman/2015/04/14/10-top-trends-driving-the-future-of-marketing/