Logos are often the first thing that clients use to gather an impression about your business. To receive a good first impression, it’s important to make sure your logo conveys the message of what your business is about while also incorporating the psychological factors that are proven to influence opinions. To achieve these factors, your logo should be concise, clean and clear on what you are trying to communicate to your audience.
As mentioned above, your logo should be clean and to the point. For clients, logos are often the first introduction they have to your company, so you should put consideration and time into what you want your logo to say about your business.
The design elements that you decide to incorporate should be an appropriate reflection of your practice, while maintaining unique, professional and up-to-date features.
When deciding on the color scheme of your logo design, it may not seem like a big deal. However, you should consider the different factors that each color communicates before coming to any conclusions.
According to Fast Company, people make a sub-conscious judgment about an environment or product within 90 seconds of initially seeing it, and between 62 percent and 90 percent of the judgment comes from the color itself.
Try sticking to primary colors like red, yellow and blue as well as secondary colors such as orange, green and purple when picking colors. Use of strong colors like red can provoke passion and intensity, while a softer color like blue represents productivity and serenity.
When designing a new logo or touching up an old one, there are a lot of factors to keep in mind. Making sure it looks modern and professional is just as important as choosing colors that provoke emotions that you want associated with your business.